Graphic
Our Graphic Design Services
eady to create a cohesive and impactful visual identity? Contact us now to discuss your graphic charter and receive a personalized quote!
Graphic Charter: Establish a Consistent and Professional Visual Identity
A graphic charter is the foundation of your visual identity. It defines the guidelines for using your graphic elements to ensure consistent communication across all your platforms, both print and digital. With a well-designed graphic charter, your brand gains credibility, recognition, and impact. Discover how we create graphic charters that enhance your image and strengthen your market presence.
Why Is a Graphic Charter Essential for Your Business?
Visual Consistency
A charter ensures uniformity across all your materials, reinforcing your professionalism.
Brand Image Enhancement
It helps establish a strong and recognisable identity.
Effective Communication
A clear charter simplifies the creation of your marketing and communication materials.
It helps establish a strong and recognisable identity.
Your teams and partners have a precise guide to create compliant visuals.
Our Process for Creating a Graphic Charter
1. Brand Analysis
We begin with an immersion into your universe:
- Your values, mission, and vision.
- Your target audience and competitors.
- Your communication needs (print materials, web, advertisements, etc.).
2. Development of Visual Identity
We develop or consolidate essential visual elements:
- Logo: Central element of your charter, designed or adapted for optimal use.
- Colour Palette: Selection of primary and secondary hues to reflect your identity.
- Typography: Choice of harmonious fonts suitable for your materials.
- Graphic Elements: Icons, patterns, and other visuals to enrich your designs.
3. Charter Drafting
We formalise usage guidelines to ensure consistent application, including:
- Logo variations (colours, black and white, simplified versions).
- Use of colours and typography across different platforms.
- Template layouts for documents (flyers, business cards, presentations).
4. Validation and Delivery
Once approved, the graphic charter is delivered in a clear and structured format, ready for use by your teams and partners.
Our Branding Services
Logo & Variations
Instructions for using the logo in all its forms (horizontal, vertical, favicon).
Colour Palette
Primary and secondary shades with their HEX, CMYK, and RGB codes.
Typography
Main fonts for titles, subtitles, and body text.
Visual Elements
Graphics, pictograms, or textures unique to your brand.
Usage Examples
Templates for application on digital and print platforms.
Client Testimonials
